Deep Voice is bad news for Nine

The Voice U.S.The Olympics can’t come soon enough for the Nine Network after their experiment with The Voice (US) failed badly last night.
Nanjing Night Net

The one-hour debut of the overseas version of the talent show ranked 19th overall last night, capturing none of the audience magic of the Australian edition. It drew in a meagre 669,000 viewers, more than 100,000 fewer than the two repeats of The Big Bang Theory did in the same time slot last week.

Executives at Nine are said to have been divided on whether to run the show, with fears that it would tarnish the brand that so recently gave them hope in the ratings war. Having gone to air with the first episode, the network are committed to the show for three weeks, regardless of results.

Not only did the show, which went to air in the US in February, finish fourth in its time slot, it was also beaten by network stable-mate The Hot Seat – the game show hosted by Eddie McGuire which goes to air at 5.30pm. It was not beaten by Nine’s airing of the movie Spider-Man 3, which did not make the top 20 with 454,000 viewers for the critically-panned film.

The combination saw Nine, with 15.2 per cent of the audience slip behind the ABC (15.4 per cent) to finish in third place for the night, only just ahead of Ten on 14.9 per cent.

The night was topped by Seven with each of its shows from 6pm until 9.30pm rating above a million, including Home & Away, which climbed back above the magic number thanks to The Voice’s poor performance.

MasterChef continued to look healthier in the absence of the Australian version of The Voice, taking second spot in Melbourne and fourth across the country, though it dropped slightly against last week’s 1.396 million viewers.

5-City Metropolitan Ratings – 9th July 20121 Seven News (Seven) 1,379,000 2 Revenge (Seven)  1,328,000 3 Nine News (Nine) 1,305,000 4 Masterchef Australia (Ten)  1,259,000 5 Today Tonight (Seven) 1,167,000 6 A Current Affair (Nine) 1,122,000 7 Australian Story (ABC) 1,079,000 8 ABC News (ABC) 1,065,000 9 The Amazing Race Australia (Seven) 1,023,000 10 Home And Away (Seven) 1,014,000 11 Ten News At Five (Ten) 840,000 12 Four Corners (ABC) 830,000 13 7.30 (ABC) 790,000 14 Last Man Standing (Ten) 787,000 15 Hot Seat (Nine) 768,000 16 Media Watch (ABC) 747,000 17 Body Of Proof (Seven) 697,000 18 The Project 6.30pm (Ten) 672,000 19 The Voice U.S. (Nine) 669,000 20 Q&A (ABC) 662,000SOURCE: OzTam

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